Are you nervous about approaching chefs to sell your produce? Building relationships with chefs is easier and less intimidating with the right preparation. Restaurants are always in the market for fresh ingredients. If you can provide consistent service and quality products, you are a step ahead of the competition.
Before calling or stopping in to talk to chefs, do your research. Get a list together of your top restaurants and take a peek at their menu. Get a feel for their style and commonly used ingredients. If it is something coming off of a food distribution truck chances are, they will opt for your product instead.
Get some samples and a printed menu with pricing put together to offer during your first introduction. Chefs are busy and if you keep the ordering and payment process simple and reliable, they will continue to use your products.
Staying up to date with the food trends is helpful when building a relationship with a restaurant. Social media is a great way to do this. The food industry is ever-changing and staying current will give you an edge.
Watch our "behind the scenes" documentary with Profound Microfarms. We visit some of Dallas' top chefs. While watching, note the feedback that Jeff is eliciting from each of his clients.
Jeff is one of the best leaders through action in farming that we know. Follow him @ProfoundMicroFarms for inspiration.